4 Email Marketing Solutions for Succes Easily

diciembre 15th, 2011 by Email Marketing Solutions Staff | Permalink

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If you’re beginning an email marketing campaign, and you think that your are doing wrong, then let’us afford you a little 5 Email Markeint Solutions tips to increase your email list, and Maximising your Click-Thru Rates.

1.-Give to the customer what they want

Whatever you promote, subscribers will open your emails if they understand you provide information they want or need to be successful.

As this content will be the core of your email strategy, you really should waste some time considering your ideal customer and what she would want to see.

2.-Experiment with your email template and check what of them works better
When creating marketing emails, try using different text for both content and links. Also try re-positioning images such as logos and buttons. After distributing about 3 multiple emails, compare the click-thru stats and see which one worked best.

by: Email Marketing Solutions

3.-Give unique content

Add value to your website, build trust in your readers, establish your credibility and collect more subscribers to your mailing list by setting up an email-based learning course.

4.-Be minimalistic with your landing pages

You may have tons of products and many things that you want to promote, but please try to restrain yourself. The old marketing philosophy of “keep it simple” absolutely applies to landing pages. By the time someone gets to your landing page, they have already opened your email and clicked on a link, so the last thing you want to do is make them work even more to find the information they are seeking.
A custom built landing page for your email marketing campaigns must be directly related to the link that was clicked. For example, if the reader clicks a link about a certain type of flower bouquet you have for sale, then the landing page must focus absolutely only on that flower bouquet.

by: Email Marketing Solutions

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Tags: advertising email, email marketing, email marketing services, Email Marketing Solutions, online advertising agency, small business email marketing, tips email marketing
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Online Marketing Specialist @ Vaco Technology – San Mateo, Ca – 12-23-2011

marzo 7th, 2012 by Email Marketing Solutions Staff | Permalink

Vaco - Online Marketing Specialist

We are in search of a design savvy web developer candidate for our client in San Mateo, California.

This person will participate in the execution of the Online Marketing Strategy to create awareness, engagement, and acquire new qualified leads.

This person will support implementation of various online initiatives and be create, proactive, self-motivated with EXCELLENT communication skills and work ethic.

Job Description:

Responsible for design and production of email blasts which include content layout and HTML configuration.Generate reports to mark trends and provide needful recommendations to improve email marketing strategy.Coordinate with vendors to execute portfolio wide email campaigns.Assist in planning and implementing Social Media Marketing strategies and objectives.Design and launch various paid advertising opportunities in the social media realm.Conduct and report on competitive information and best practices.Execute SEO and SEM strategies, including PPC campaigns for Google, Yahoo and Bing.Generate reports on SEO and SEM for company.Audit and report on industry trends, tools and best practices.Content mange the sites.Perform web maintenance and update out-of-date informationPerform quality checks to eliminate broken links, functionality errors and 404 errorsProgram and manage landing pages for SEO, SEM and PPC campaigns.Run Analytics report and analyze data online user trends.Make recommendations to enhance usability of the website and develop new features.Perform additional duties and handle projects as assigned by the Director and VP of Marketing.

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Tags: 12232011, Marketing, Mateo, Online, Specialist, Technology
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How to Communicate Your Brand Through Formatting

marzo 3rd, 2012 by Email Marketing Solutions Staff | Permalink

Close your eyes for a moment and think about your favorite hamburger joint. What pops into your head first? Aside from the juicy patties, hot fries and creamy milkshakes, the design on the wrappers, the look of the restaurant and the image of the logo probably come to mind. Although there are differences between burgers from one restaurant to the next, the real difference between restaurants is in the surrounding images, colors and environment that the burger is delivered in. The exterior look of your favorite hamburger place is what sells the burger – and what communicates the brand of the restaurant.

The same goes for your messages. The content of your messages might be very similar to your competitors. For example, you might both be sharing holiday tips this time of year or you may both be sharing great content on how to get started with the services you both offer. The formatting, on the other hand, brands your business and makes it stand out from the competition.

1) Build a distinct look and feel for your marketing.

2) Increase your open rates.

3) Make your overall email marketing more successful.

Branding your emails through formatting gives your marketing messages a unified look. At a glance, your list members will know exactly whom the message is from and the information that the image will likely contain – just like when you see the logo for your favorite hamburger restaurant. You know exactly what to expect and, most importantly, you know you can trust the quality.

Here are three steps to take to start using formatting for branding purposes:

Custom templates make it simple to create branded messages each and every time. When you use a template you will not feel like you are reinventing the wheel each week or month. It is important to use a template that reflects your website and other marketing materials so you can present a cohesive look. Using the same design elements, like colors, images and, of course, your logo, adds instant credibility to your messages.

Although they often are not thought of as design elements, the size and style of your font contribute to your branding. Use a consistent font between your messages and your website to increase your brand’s strength.

If your blog and website are full of quick tips, quotes and updates, it is important that your email marketing messages are short and to the point. Use a customized template to several different sections in your email newsletter for small content pieces. Alternatively, if you have a very long and personal style on your blog and website (common for small businesses and solopreneurs), your email newsletters should have room for a letter style message.

The way that you present yourself to your email list members matters! Be sure that you are making the right impression by considering your branding

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Tags: Brand, Communicate, Formatting, Through
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HubSpot – 28 Simple Marketing Tests to Launch in 2012

marzo 2nd, 2012 by Email Marketing Solutions Staff | Permalink

HubSpot - 28 Simple Marketing Tests to Launch in 2012

By: HubSpot

When you hear about A/B testing, it’s often generically associated with testing landing pages. But what exactly can you test on the landing page? (Tons of things.) And can A/B testing extend beyond landing pages to other areas of your marketing? (It totally can.) So without further ado, let’s start by breaking down the benefits of A/B testing, and then dive right into all the places you can leverage the power of A/B testing that you might not have thought of before.

If you’re creating landing pages with forms, then you already understand how important lead generation is to monetize your site traffic and meet your marketing and sales goals. But aside from following best practices, there’s no way to know if the approach you’re taking on that landing page is the one that will drive the best results. In the lead generation game, your gut can only get you so far. The real success comes from the numbers. A/B testing is a scientific approach to telling you whether your gut marketing instincts are correct, off base, or somewhere in between.

We saw this post and thought we would share it with you.Want to check out the who’s who and what’s what of email marketing?Read The Buzz.

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Tags: HubSpot, Launch, Marketing, Simple, Tests
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5 Ways to Share Instead of Sell Social Media

febrero 29th, 2012 by Email Marketing Solutions Staff | Permalink

Successful business social media is about sharing rather than selling. Get five tips to help your business social media efforts.

The biggest mistake that ecommerce businesses and other companies make on social media is that they see it as an advertising channel rather than a marketing channel. They focus on selling their products or services instead of connecting with their audiences. As a result, they do not get a lot of benefit out of social media and claim that it “just does not work.”

Social media does work – but it matters how your company uses it. Your team member in charge of social media needs to have the right perspective in order to get the most out of the marketing method. With social media, it’s vitally important to share knowledge instead of sell products.

Here are five ways to share and connect with your audience to lead to more sales.

Social media has evolved into a great way to share real time news. Stay on top of news stories with Google Alerts or other RSS feeds. Look out for stories that relate to your industry and then share the stories on social media. These will help to brand your business as a source of important information and will build up trust in your company.

It is okay to toot your own horn on social media! Rather than directly sell your products you can sell your company as a whole by sharing the latest news and customer success stories. Profile successful customers and then share the story on social media. Share news of new hires, industry awards and other important events.

Find two to three related companies and become their social media advocates. Since you both work with the same groups but in different ways, their content will be interesting and valuable to your followers. When you re-share their content to your fans and followers, they’ll be more likely to do the same for you. This can open you up to more followers that may be interested in your products and services.

If your brand is being talked about on social media, people are either singing your praises or complaining. When it is the latter, you can take a proactive approach and use social media as a customer service tool. Most social networks give you the opportunity to get alerts when your company name or specific keywords are mentioned. Use these to reach out to dissatisfied customers and help them out immediately.

With social media, you will have the opportunity to connect with your potential customers in new ways. Think of ways that you can be useful. Being useful will make you much more memorable than simply advertising your products and services. Give back by interacting with followers. Thank them for sharing your content. Use social media to conduct polls (people love to share their opinions). Issue coupons through your fan pages. Find ways to give back to your users and they’ll reward you with their attention and their business.

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Tags: Instead, Media, Share, Social
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Email Marketing Manager @ Kimpton Hotels & Restaurants – San Francisco, CA – 12-30-2011

febrero 25th, 2012 by Email Marketing Solutions Staff | Permalink

Kimpton - Email Marketing Manager

This person will be a talented professional who combines strategic vision with demonstrated marketing experience. This position requires someone who can translate business objectives into strategies and project plan for high-volume email marketing programs. The Email Marketing Manager will help manage restaurant marketing programs, including a high volume of email marketing, that builds awareness and consistency of the brand, drives traffic, and generates revenue for Kimpton Hotels & Restaurants.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Essential functions:

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Tags: 12302011, Email, Francisco, Hotels, Kimpton, Manager, Marketing, Restaurants
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5 Tips for Plain Text Formatting

febrero 24th, 2012 by Email Marketing Solutions Staff | Permalink

As you create your email marketing messages with BlastWizard, you will notice that you have the option to either send an HTML formatted email message or a plan text message. Although the vast majority of email programs allow HTML formatting, the rise of mobile email makes plain text messages more important again.

While many marketers simply create plain text versions that include the same information as an HTML email, you should consider having Boomerang’s professional services team go the extra mile with your formatting. When you take a bit of time to create customized plain text messages, your mobile users will be more engaged with your messaging and you will convert more of those customers when you use plain text formatting.

Here are five tips to make sure that your plain text messages have impact:

The biggest rule to remember when creating a plain text message is that your entire message has to be within the words. If you have images that form the headers in your newsletter, or are featuring an article that directly relates to a diagram, you will need to edit your plain text message to compensate for those images being missing. Reread your newsletter to ensure that your text makes sense without the images.

The white space between your messages is essential to keeping your emails readable. Think about the last time you saw a webpage that was nothing but long paragraphs. If there’s lots of text in the same space, it looks crowded and unreadable – and this is exacerbated even more when someone is reading your message on a smartphone. Make sure that your large paragraphs are broken up into smaller chunks so that your recipients can easily read the messages. Without formatting, bullets and other features of HTML messages, you will have to make due with spaces.

With plain text messages, less is more. If you are sending out your monthly newsletter that recaps the best blog posts for the past month, you should not stuff your entire blog post into the plain text formatting. Give your readers a title for the blog post and then a link directly to your blog.

Even though your plain text email will not have your social media icons displayed, you should still incorporate links to your Twitter, Facebook, Google+ and other social media profiles. It’s essential to add these to your messages because it will make it simple for list members to connect with you in new ways. Considering the fact that most mobile users are active on social media, it’s important to include these links in your mobile friendly emails.

Some people still like the formatting and appeal of HTML messages, so include a link to the HTML version of your message in the plain text email. The link can take them to the web version of the message where they can see any graphics, formatting and other HTML elements.

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Tags: Formatting, Plain
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4 Ways Formatting Effects Readability

febrero 22nd, 2012 by Email Marketing Solutions Staff | Permalink

When it comes to sending messages online, readability is an important issue. The ability for your recipients to read their emails and respond to your offers is critical to your email marketing success. While subject lines and delivery times are key factors in whether or not your emails get opened, the readability of your messages determines whether or not your emails get read and acted on, which is, after all, the real point to email marketing in the first place.

The formatting that you use for your emails makes a big difference in whether or not they get read. Here are four ways that formatting can help improve your readability.

Like it or not the way that your emails look can be a lot more important that the words contained in the email. The web is a visual medium – which means that a great template can do a lot for less than stellar content. And it can make a newsletter full of great content shine even brighter.

Make sure your newsletter and email marketing messages are built on a great template that looks appealing and encourages your recipients to read. Your template should organize information into different sections so that it’s easy to read.

It’s a proven fact that people do not really read online. At least not the way that they would read a book or a newspaper article. It’s difficult to truly read online because of the way that screens are illuminated. It’s hard for people to read through large blocks of text and stay focused when they are reading on a screen.

Instead of reading in depth and reading each word, people scan through information. They look for bullet points, bolded sections, call outs and bite sized chunks of information. You can improve the readability of your messages by doing the same. Look for opportunities to add call outs and headings and chunk information into parts.

As you create your email marketing messages, you need to think about how your end user will receive the emails. Many of them may be pressed for time and reviewing your message in a hurry.

Formatting shows the readers what is most important at a glance. For example, if your marketing message is designed to get your reader to make a purchase, you can create an HTML button to bring attention to your call to action. The reader’s eyes will typically zoom right to the HTML button and they’ll be compelled to click.

When your email readability is improved, your readers know exactly what they should do next. The point is not only to get your emails read but to get your audience to take the right action. No matter whether that’s making a purchase from you, visiting your blog or clicking through to a survey – improve your readability through formatting can help.

By creating a clean and easy to read email with formatting, you can ensure that your readers are taking the next step.

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Tags: Effects, Formatting, Readability
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4 Email Marketing Solutions for Succes Easily

Grab your FREE Email Marketing Solutions Secret Course

Grab your FREE Email Marketing Secret Solutions Course

Recommended Reading (weekly)

Online Marketing Specialist @ Vaco Technology – San Mateo, Ca – 12-23-2011

How to Communicate Your Brand Through Formatting

HubSpot – 28 Simple Marketing Tests to Launch in 2012

Email Marketing Manager @ Kimpton Hotels & Restaurants – San Francisco, CA – 12-30-2011

5 Tips for Plain Text Formatting

4 Ways Formatting Effects Readability

Email marketing solutions

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